Spending Power Report

Nigerian Spending Power Report 2021

nigerian spending power report 2021

Are you a stakeholder in a business or organisation that’s Nigeria focused? Get this resourceful report: the Nigerian Spending Power Report by Survey54.

This report seeks to unlock insights into consumer trends in Nigeria, focusing on the vast Nigerian consumer markets in FMCG, transport, entertainment and other major sectors.

Get insights on:

  • what Nigerians are spending more on and post-pandemic socio-economic impact on spending patterns.
  • how to connect your business to opportunities created by the changing economic realities in the Nigerian market.

PLUS: Expert commentary by real Nigerian business leaders on the most important change businesses should be making to keep up with changing consumer trends in Nigeria, and shifting economic realities.

What is Survey54:

Survey54 is a market survey and data collection platform that uses mobile technology to reach audiences in emerging markets and diaspora communities. Reach audiences within Africa, the Middle East or the African-American community.

What is our mission:

Our mission is to make people data more accessible in Africa and other emerging markets. We are building a data library to understand the African consumer using AI.