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PRIVACY POLICY

Effective Date: 1 April 2026

Last Updated: 1 April 2026

This Privacy Policy explains how Survey54 UK Limited (“Survey54”, “we”, “us”, “our”) collects, uses, processes, shares and protects your personal data when you use our mobile applications, website, and related services (the “Service”).

Survey54 UK Limited is a company registered in England and Wales under company number [Insert Number], with its registered office at [Insert Address].

For the purposes of data protection law, Survey54 is the Data Controller of your personal data unless stated otherwise.

Your use of the Service is also governed by our Terms of Use.

1. SCOPE
This Privacy Policy applies to individuals who:

  • Create an account on Survey54
  • Participate in surveys
  • Submit responses, images, videos or other content
  • Visit or interact with our website or app

Survey54 is a consumer research platform. We do not provide business dashboards to clients through the app.

2. AGE RESTRICTIONS
You must be at least 18 years old (or the age of majority in your jurisdiction).

We do not knowingly collect personal data from individuals under 18.
 If we become aware that such data has been collected, we will delete it promptly.

3. PERSONAL DATA WE COLLECT
We collect the following categories of personal data:

3.1 Information You Provide Directly

  • Full name
  • Email address
  • Phone number
  • Date of birth
  • Gender
  • Location (city, region, country)
    Demographic information
  • Payment details (e.g. mobile money number, bank details or other payout information)
  • Survey responses
  • Images, audio, or video recordings (if required for a survey)

3.2 Information Collected Automatically
When you use the Service, we may collect:

  • Device information (model, operating system, version)
  • IP address
  • Unique device identifiers
  • Log data (access times, app crashes, interactions)
  • Approximate location derived from IP address
  • Fraud prevention signals (device fingerprinting, behavioural signals)

3.3 Location Data
If you grant permission, we may collect:

  • Precise location data when completing certain surveys
  • Background location (only where required and with permission)

You may disable location access in your device settings, but some surveys may not function properly.

3.4 Payment and Verification Data
To process payouts and prevent fraud, we may collect:

  • Payment account details
  • Identity verification information (where required)
  • Government-issued ID (if necessary for fraud prevention or regulatory compliance)
  • Selfie verification (if required)

4. HOW WE USE YOUR PERSONAL DATA
We use your data for the following purposes:

4.1 To Provide the Service

  • Create and manage your account
  • Match you with surveys
  • Process rewards and payments
  • Provide customer support

Legal basis: Performance of a contract

4.2 To Prevent Fraud and Abuse

  • Detect duplicate accounts
  • Detect automated or scripted behaviour
  • Verify survey authenticity
  • Prevent reward manipulation

Legal basis: Legitimate interests and legal obligations

4.3 To Improve Our Platform

  • Analyse user behaviour
  • Improve survey targeting
  • Improve user experience
  • Develop new features

Legal basis: Legitimate interests

4.4 To Generate Research and Insights

We use survey responses to produce:

  • Aggregated research insights
  • Statistical reports
  • Consumer trend analysis

These insights are shared with third parties in aggregated or anonymised form where possible.

Where identifiable content (e.g. images or quotes) is shared, it is done in accordance with the survey description and consent provided at the time of submission.

Legal basis: Performance of contract and Legitimate interests

4.5 Marketing Communications
We may send you:

  • Service updates
  • Survey invitations
  • Promotional offers

You may opt out at any time.

Legal basis: Consent or Legitimate interests, depending on context.

5. LAWFUL BASES UNDER UK GDPR
We process personal data under the following lawful bases:

  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate interests
  • Consent (where required)

We do not rely on consent where another lawful basis is more appropriate.

6. SHARING OF PERSONAL DATA
We may share your data with:

6.1 Service Providers
Including:

  • Payment processors
  • Cloud hosting providers
  • Fraud detection services
  • Analytics providers
  • Customer support platforms

These providers process data on our behalf under contractual safeguards.

6.2 Research Partners and Clients
Survey responses and related content may be shared:

  • In aggregated or anonymised format; or
  • In identifiable format where clearly disclosed in the survey instructions.

Clients may use this data for research, reporting, or commercial insights.

6.3 Legal and Regulatory Authorities
We may disclose personal data:

  • To comply with legal obligations
  • In response to lawful requests
  • To enforce our Terms
  • To prevent fraud or harm

6.4 Business Transfers
If Survey54 undergoes a merger, acquisition, restructuring, or asset sale, personal data may be transferred as part of that transaction.

7. INTERNATIONAL TRANSFERS
Your personal data may be transferred outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place, including:

  • UK International Data Transfer Agreements (IDTAs)
  • Standard Contractual Clauses approved by the UK Government
  • Adequacy decisions where applicable

8. DATA RETENTION
We retain personal data only as long as necessary to:

  • Provide the Service
  • Comply with legal obligations
  • Prevent fraud
  • Resolve disputes

Retention periods depend on:

  • Type of data
  • Regulatory requirements
  • Fraud risk
  • Ongoing legal claims

Inactive accounts may be anonymised or deleted after a defined retention period.

9. YOUR RIGHTS UNDER UK GDPR
Under the UK General Data Protection Regulation and the Data Protection Act 2018, you have the right to:

  • Access your personal data
  • Request correction
  • Request erasure
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent (where processing is based on consent)

To exercise your rights, contact: [Insert Privacy Email]

We may request identity verification before responding.

You have the right to lodge a complaint with the UK supervisory authority:

  • Information Commissioner’s Office

10. AUTOMATED DECISION-MAKING
We may use automated systems for:

  • Fraud detection
  • Survey qualification
  • Reward validation

If automated decisions significantly affect you, you may request human review.

11. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to:

  • Authenticate users
  • Improve functionality
  • Analyse performance
  • Prevent fraud

Where required, we obtain consent through a cookie banner.

You can manage cookies via browser settings.

12. DATA SECURITY
We implement appropriate technical and organisational measures, including:

  • Encryption
  • Access controls
  • Secure cloud infrastructure
  • Monitoring and fraud detection systems

However, no system can be guaranteed completely secure.

13. CHANGES TO THIS POLICY
We may update this Privacy Policy periodically.

We will notify users of material changes via:

  • App notification
  • Email
  • Website update

Continued use of the Service constitutes acceptance.

14. CONTACT DETAILS
Survey54 UK Limited


[Registered Address]


Email: [Privacy Email]

If you have questions about this Privacy Policy or how we handle your data, please contact us.

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