Insights on Ghana's Advertising Behaviour 2022

As the Ghanaian market is growing, ads are known to influence impulsive purchasing behaviours. Hence, there is a need to understand consumer responsivity to advertisement in Ghana.

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Encourage Consumer Action on Ads. Learn and Access Data on:

  • Types of Ads that influence impulsive buying
  • Ad relatedness and purchase decision
  • Use of social influencers to drive purchase decisions
  • Generational divide and ad preference

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