Market Research: Definition, Types, and Uses

Market research is the gathering of information regarding market demands and preferences. This helps businesses comprehend their target market, including how the audience feels and acts. There are eight types...

administratoir
Aug 17, 2022 8 min read

How to conduct multilingual surveys in African countries

Market research lays a firm basis for a business and leads to well-informed choices. This is true for businesses entering Africa, where multilingual surveys are essential due to the continent's...

administratoir
Aug 16, 2022 5 min read

Market Research Timeline in Africa

In a region where most businesses are still relatively new and startups are growing at a rapid rate (Statista), it's often difficult to know how long it will take to...

administratoir
Aug 16, 2022 6 min read

How to make your survey respondents provide honest feedback?

Businesses must obtain high-quality and honest feedback to increase customer happiness and service excellence. Survey feedbacks are essential for businesses' decision-making. However, most clients find answering survey questions difficult and...

administratoir
Aug 10, 2022 5 min read

How to find the right survey participants in Africa

Obtain accurate findings from your survey by locating the appropriate survey respondents who will instill confidence in your data. Getting the appropriate survey participants is essential to the success of...

administratoir
Aug 10, 2022 6 min read

Measuring the impact of Ad messages on businesses

Ad messages on businesses are enticing messages intended to convert the public into paying customers of the business. The messages are designed to appeal to the target audience and convince...

administratoir
Aug 8, 2022 6 min read

How much does Market research cost in Africa in 2022?

The market research cost depends on the project's size and scope. For instance, a basic online survey with 100 responses and a condensed report from a market research expert would...

administratoir
Aug 8, 2022 8 min read

Buyer Persona: How do I ensure that consumers’ survey responses reflect their actual behavior?

Buyer personas are characterizations of your targeted consumers based on market research. Each Persona exemplifies the demographics, pain points, purchasing behaviors, and motives of a particular market sector. They assist...

administratoir
Aug 3, 2022 6 min read

Quantitative Vs. Qualitative Research: Understanding the basics

Quantitative and qualitative research are alternative methodologies you can mix in your surveys to provide comprehensive and detailed data. Quantitative data provides the numerical evidence needed to support the broad...

administratoir
Aug 3, 2022 8 min read

5 ways surveys in Africa help businesses make smarter business decisions

Businesses globally are designed to solve problems in society. The products/services that solve these problems and how they are presented to the public, therefore, measure the successes or failures of...

administratoir
Aug 3, 2022 5 min read

Author: administratoir

Market Research: Definition, Types, and Uses

How to conduct multilingual surveys in African countries

Market Research Timeline in Africa

How to make your survey respondents provide honest feedback?

How to find the right survey participants in Africa

Measuring the impact of Ad messages on businesses

How much does Market research cost in Africa in 2022?

Buyer Persona: How do I ensure that consumers’ survey responses reflect their actual behavior?

Quantitative Vs. Qualitative Research: Understanding the basics

5 ways surveys in Africa help businesses make smarter business decisions

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