Top 5 things you need to know about market research in Africa

In recent years, Africa has received much attention in terms of investment. This is due to the abundance of resources that can be converted into lucrative sources of income. Furthermore,...

Adewuyi Timothy
Dec 9, 2022 5 min read

Tv ads vs Social Media ads: How to decide the one to use?

With the continuous penetration of mobile and internet connectivity, businesses seeking to advertise their products or services often have to broaden their channels beyond radio and TV, even if they...

Adewuyi Timothy
Dec 9, 2022 7 min read

How to succeed in Africa with customer insight

Some major businesses that lost a significant portion of their market share suffered a common setback: they remained static while their customers moved on. Companies must identify their customer segment...

Adewuyi Timothy
Dec 9, 2022 5 min read