Top 10 African countries projected to have the lowest inflation rates

In Africa, inflation has been a persistent problem, leading to high costs of living, reduced investments, and slow economic growth. However, several African countries have been projected to have the...

Adewuyi Timothy
Feb 20, 2023 3 min read

Examples of customer insights you can track

To create products and services that your customers adore, you must fully comprehend their wants, expectations, and behaviours. Customer insights enable businesses to understand their customers better and create great...

Adewuyi Timothy
Feb 13, 2023 7 min read

Consumer insights research: how to do it right

Consumer insights research, along with market research and customer experience, are examples of business terms that are frequently used. And for a good reason: consumer insights research helps you prioritise...

Adewuyi Timothy
Feb 13, 2023 7 min read

Customer insights framework: Steps to complete customer insight

Are you aware of the saying that "if a tree falls in a forest and no one is around to hear it, the sound it makes is impactless"? The same...

Adewuyi Timothy
Feb 13, 2023 7 min read

Market Research vs Consumer Insights: Why You Need Both

Market research and your target audience's thoughts and feelings about your company can teach you a lot. But what distinguishes market research from consumer insights? More importantly, how will each...

Adewuyi Timothy
Feb 7, 2023 8 min read

The best ways to use consumer insights for growth and customer retention

Consumers now expect high-quality experiences to drive high-quality products and services in today's competitive retail landscape. Data and consumer insights are the tools required to provide useful information to businesses,...

Adewuyi Timothy
Feb 6, 2023 6 min read

Types of consumer insights

To survive in today's competitive market, brands must conduct consumer research. Studying your customers' behavior is known as consumer insights research. It reveals what motivates them, why they behave the...

Adewuyi Timothy
Feb 6, 2023 9 min read

How to do better consumer research in 2023

As we enter a new year, businesses need to stay ahead of the curve when it comes to understanding their consumers. Consumer research is a vital tool for understanding what...

Adewuyi Timothy
Feb 6, 2023 5 min read

Mistakes companies make while doing qualitative research

Qualitative research is a prevalent and reliable form of research, and focus groups are among the most widely used methods. Despite being a popular research technique, there are several mistakes...

Adewuyi Timothy
Feb 1, 2023 6 min read

How to conduct qualitative research for consumer companies in Africa

In the business world, consumer companies are always looking for ways to better understand their target markets. This is especially true in Africa, where there is a growing middle class...

Adewuyi Timothy
Jan 31, 2023 8 min read

Author: Adewuyi Timothy

Top 10 African countries projected to have the lowest inflation rates

Examples of customer insights you can track

Consumer insights research: how to do it right

Customer insights framework: Steps to complete customer insight

Market Research vs Consumer Insights: Why You Need Both

The best ways to use consumer insights for growth and customer retention

Types of consumer insights

How to do better consumer research in 2023

Mistakes companies make while doing qualitative research

How to conduct qualitative research for consumer companies in Africa

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