Understand broadcast media consumption and track ads across Africa. Audience Measurement fosters transparency and robustness in measuring Radio and TV audiences.
The greatest TV viewer & radio listener tracker with unlimited flexibility, designed to help advertisers gain more insight into their stations and the consumption of their media content.Product Tour
Audience measurement enables you with data to know when your most audiences are tuned in. Your air traﬃc, that’s your advantage. Get the most out of your station’s reach. Know it, use it!
We use the stratification method (dividing the population into segments based on specifics).
We collect enormous data via the web, mobile app, & WhatsApp. We use SMS and USSD for specific cases. The process also ensures that data comes from the intended demography.
The sample size is about 700-1000 respondents daily, depending on the region focused on
Responses are collected on a daily basis.
The recall rate is very high due to the frequency of our surveys.
Yes, the data gives room to monitor performance against that of competitors.
We understand that there are lots of mid/low-income earners in Africa. So, the Whatsapp and SMS options are used to survey them.
Available in Ghana. Looking to expand into Nigeria and other Francophone countries. We are open to clients that need Audience Measurement insights in other parts of the continent too.
The Audience Measurement product allows users to know their share of listenership. Similarly, Ad-intel/Commercial monitoring technique tells clients if their adverts were played or not.
Cost- pricing is bespoke. For startups that may not afford the full package, we can accommodate them by removing some features of the product and allowing them access to the basics.