Cross Tabs vs Insights: Is there really a difference?
The more thoroughly you study your survey results, the more insights you will likely gain from them. As a result, the emphasis of this article is on an essential data...
Day: 19 September 2022
How market research helps Western Companies expand to Africa
Due to the fledgling phase of its markets, Africa offers potentially significant returns to both domestic and international businesses with an aptitude for detecting possibilities and the ability to think...
Market research vs Competitor research: which is better for understanding African consumers?
Market research assists your business in acquiring customers. Competitor research enables you to make your brand distinctive. Combining both will provide your small business with a competitive edge. The more...
Audience Measurement: The basics
Audience measurement is the estimation of a media audience's size. The more a brand knows its audience, the better equipped it becomes to create content that resonates with its target...