How to launch a survey in Africa
Market research is an essential component of any strategic marketing initiative. It helps you understand your target audience, their preferences, and how they currently engage with your brand or category....
Day: 13 September 2022
Audience measurement and Business Success
Audience measurement involves periodic evaluations of the number and character of media audiences. These are syndicated reports utilized by the advertising and media industries. Audience measurement involves interviews, diaries, and/or...
Product Testing: Definition, Methods, and Creating a Test Plan
Product testing presents your target audience with various possibilities and solicits their opinion on each one. Product testing allows you to evaluate purchasing intentions, quality, and worth to determine which...
Typical errors in media measurement – and how to avoid them
In a previous blog, we discussed how to measure the effectiveness of ad messages on your business. For those who are still new to media measurement, however, it is essential...